SALES LEVEL ANALYSIS USING THE ASSOCIATION METHOD WITH THE APRIORI ALGORITHM

The company does not yet know the pattern of consumer purchases because so far, sales transaction data has been used correctly and have a unique method to determine buying patterns. To overcome problems on company, this research was done reprocess for 2018-2019 using mining techniques with association methods apriori algorithms. RapidMiner is supporting application find rules derived from data. Processed Knowledge Discovery in Database (KDD) approach. Thus, can habits goods 2018-2019. results study are that 2018, nine were obtained, which best CT G-246 ⇒ G-250 G-246. In 2019, nineteen PN 0441, SK 0175 0530 0175, 0283 0530. From rules, Coat (imported), Pants, Skirt categories often bought together.